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Internet Marketing and Its Evolution

Internet marketing is also called as online marketing and it can be defined as the process or promoting a product, brand and service by using the internet. Its broad scopes include electronic customer relationship management, email marketing and also many promotional activities that are done using the wireless media.

It can also combine the creative as well as technical aspects of the World Wide Web such as designing advertising, sales and development. Moreover, the process of internet marketing also deals with placing advertisements, creating and this is done throughout various different stages of the customer management cycle.

The different types of online marketing

The different types of online marketing have been briefly explained below.

Affiliate marketing

It is a type of marketing practice in which the business pays an online retailer or an e-commerce blog or site for each and every visitor or sale that the website can make for the brand.

Display advertising

This type of online marketing process refers to the advertisement banners that are displayed on other blogs and websites to boost traffic for their very own content. This also can increase the awareness of a particular product.

Email marketing

As the name suggests, this marketing process involves reaching out to prospective customers by using the facility of email.

Inbound marketing

Sharing of free and valuable content to a target market and convincing them to become their loyal customer is done in inbound marketing. This can also be done by setting up of a business blog.

Search engine marketing

Search engine marketing can be defined as a form of marketing that promotes a particular business through paid advertisements. These paid advertisements appear on search engine result pages. This also includes contextual advertising paid placement and a paid inclusion through search engine optimization.

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