There’s no denying that holding an event can have massive benefits for your brand and business. Apart from creating face-to-face interaction with customers, events can be a great and effective way to build community for your brand.
Events are also deemed the ideal opportunity for event planners to provide attendees with an amazing experience they wouldn’t want to miss out on.
However, planning and executing an unforgettable event, people would want to be a part of is no easy feat. Between brainstorming, finding the right venue, promotion, etc. the last thing you want to worry about is whether or not you’ll have a packed house or an empty room.
Ensure you fill the seats, boost event attendance, and give everyone an exceptional experience by keeping the following in mind:
Identify your target audience
Established event companies in Singapore take into account one of the key marketing rules when planning and organising events—knowing your audience. There’s no denying that poor targeting is one of the primary reasons event organisers fail to fill seats.
That being said, think about the fundamentals first. What does your audience want? Why should people go to your event? Is there a demand for the type of event you are looking to organise?
As a general rule of thumb, you need to ensure the value proposition of your event meets the needs of the people you are targeting. When you are able to do that, you’ve won half the battle.
Create a unique experience
Creating an exciting yet unique experience for attendees is no walk in the park. Understandably, it will take time, effort, and some brain power to come up with something that’s fresh, exciting, unique, and innovative.
If this is not your forte, you’ll undoubtedly have a challenging time coming up with something that’s not been thought of. Fortunately, this is something a seasoned events company can easily help you out with.
If you check an expert event company in Singapore’s list, you’ll most likely find so many imaginative ideas. Case in point:
To pay homage to Singapore’s rich heritage and history, Clementi Mall was given a nostalgic makeover complete with a custom-made Tikam Tikam wall, a photo booth inspired by old Singapore’s traditional sundry shops, and a kampung-style living room.
The unique and memorable event aptly called Clementi Yesterday Once More also gave kids (and kids at heart) a time to remember by letting them play a huge eraser flipping game that’s reminiscent of Singapore’s good old days.
Another event that provided attendees with a unique and memorable experience is JTC’s annual Race.Eat.Play. Attendees were treated to Singapore’s first outdoor Soapbox Car Race. Not only that, people in attendance also got to experience Robotics Jamming and drone flying activities.
Highlight the benefits in your promotional efforts
In most cases, a single benefit won’t be enough to entice people to flock to your event. In line with this, make sure you highlight the multiple benefits people will gain from attending your event.
In your emails, invitations, and marketing materials, showcase valuable takeaways, entertainment, keynote speakers, testimonials and photos from past events, and other relevant benefits.
Planning an event people would want to be a part of takes a lot of work. However, as long as you have all the essentials covered, that’s already a huge step in the right direction.
In addition, don’t shy away from investing in expert help when needed. A reliable and experienced events company will not only be able to help warrant you have a packed venue, they’ll also be able to easily provide an experience everyone will talk about for years to come!